Privacy Policy

True Colors Automotive Paint values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard data on our website (truecolorspaint.com) for our El Paso customers, including body shops and public buyers.

Information We Collect

We gather minimal data to serve you better.

Contact Details: Name, phone, email from lead forms or inquiries for quotes, sales alerts (e.g., $80 ultra paint deals), and color matching services.

Usage Data: IP address, browser type, pages visited via cookies—used only to improve site performance.

No Sensitive Data: We don't collect financial info, SSNs, or unrelated personal details.

How We Use Your Information

Your data stays in-house for El Paso-focused operations only.

Sending exclusive promos, sale notifications (like 10-year warranty offers), and quote follow-ups.

Processing orders and same-day pickups.

Site analytics to enhance user experience (e.g., faster quote forms).
We never use it for unrelated marketing or tracking across other sites.

Sharing and Disclosure

Zero sharing—period.

No selling, renting, or trading your info to third parties, including advertisers or partners.

Limited exceptions: Legal requirements (e.g., subpoenas) or with your explicit consent.

Service providers (e.g., email tools) are bound by strict NDAs and process data only on our behalf.

Data Security

We protect your info with industry standards.

Encryption for forms and storage.

Secure servers hosted in the US.

Access limited to essential staff; regular audits.
While no system is 100% breach-proof, we notify affected users immediately if needed.

Your Rights and Choices

You're in control.

Opt-Out: Reply STOP to any promo text/email or email [email protected].

Access/Delete: Request your data copy or removal anytime—we respond within 48 hours.

Cookies: Manage via browser settings; our site works without them.
Texas residents have CCPA-like rights; contact us to exercise.

Children's Privacy

Our site is for adults (18+). We knowingly collect no data from children under 13.

Policy Updates

Last updated: March 3, 2026. Check back for changes—we'll email subscribers of major updates. Continued use means acceptance.

Contact Us

Questions? Email [email protected] or call our El Paso store. We're here to help body shops and DIY pros focus on perfect paint jobs, not privacy worries.